With the launch of any new consumer product, it is essential to design and present a marketing strategy and an action plan to ensure its effective market entry and future success. As will be explained in this report, the action plan consists of a number of diverse elements.
The report presents a marketing plan, which outlines the
various aspects of research and promotional activity
required to enable A firm to launch their revolutionary new
product into the dual dental/health marketplace. The product
featured in this report is a new toothpaste that combines
the dental hygienic benefits of toothpaste with a new agent
that helps users to quit smoking