Marketing an anti-smoking toothpaste

Level: Undergraduate | Grade: 2.1 | Approx. Word Count: 3,300

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With the launch of any new consumer product, it is essential to design and present a marketing strategy and an action plan to ensure its effective market entry and future success. As will be explained in this report, the action plan consists of a number of diverse elements.

The report presents a marketing plan, which outlines the various aspects of research and promotional activity required to enable A firm to launch their revolutionary new product into the dual dental/health marketplace. The product featured in this report is a new toothpaste that combines the dental hygienic benefits of toothpaste with a new agent that helps users to quit smoking