Integrated Marketing Communications - Common Room Pubs

Level: Undergraduate | Grade: 2:1 | Approx. Word Count: 1,600

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In today's consumer market place, there are a number of factors that can have an influence of businesses that operate within the hospitality market. One segment of this market that has been particularly adversely affected over recent years is the UK public house sector, which has seen a continuing decline in the number of outlets over recent years.

The purpose of this essay is to provide an analyse and examination of the marketing and promotional activities adopted by a UK hospitality brand, namely Common Room Pubs, a brand owned and operated by the Stonegate Pub Company (2016). It is focused on examining the current economic, social and political issues that are likely to affect the sustainability of the Common Room brand and its future success