Marketing information and research

Level: Undergraduate | Grade: 2:1 | Approx. Word Count: 3,400

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Overview

To ensure appropriate marketing management decisions are made for the purpose of expanding the market share of a firm's product of services, it is critical for the foundation for the proposed marketing plan to be based upon the appropriate mix and acquisition of relevant marketing information. This report discusses the various means by which such information can be gathered by the firm.

The purpose of this analysis is to provide an overview of the present position of a firm that promotes healthy snack bar products within the marketplace, The objective of the report is to examine the varied aspects of marketing information that will enable the development of an appropriate marketing plan the firm requires to achieve the desired outcome of improving the market share of this product