Financial services organisations are required to ensure their marketing and promotional activities comply with the code of business as set out within the FSA (2017) handbook. This essay examines the extent to which a case study financial has introduced internal systems and measures that ensure the firm has achieved this level of compliance
Over the past few decades there has been an increasing media
attention focused on failures of financial organisations to
comply with the marketing regulations that apply to their
promotional activities, which as of April 2016 had cost the
sector £55 billion in fines (Coleman 2016). A significant
element of this cost resulted from the banks miss-selling of
payment protection insurance (PPI).