Fast Food and American Global Culinary Reputation

Author: Marliese | Subject: Food

Fast Food and American Global Culinary Reputation image
Article excerpt: America is rightfully known as the birthplace of globalisation. Throughout most business sectors the US has been at the forefront of the drive to create an international presence, which includes the food and restaurant sector. However, the mode of this internationalisation process will determine the perception that people in other countries will have of the US industry sector as a whole. The concern is always whether that perception is positive or negative.