Advertisings Influence on Body Image

Author: Paul | Subject: Advertising

Advertisings Influence on Body Image image
Article excerpt:  The debate surrounding the impact advertising has upon the individual's perception of body image has been increasing in intensity over the past few decades. In the main marketing organisations would deny the claim that any of their promotional material, particularly that of a visual nature, has a direct impact upon the way that the consumer, being the ordinary person like you and me, feel about our body image and, more importantly, the way it might be perceived by others. However, is their objection to the claim that advertising influences body image valid?