The difference between marketing & promotion

Author: Paul | Subject: Marketing

Article Excerpt: In the minds of most people, marketing and promotion tend to be grouped together as part of a business strategy and activity, the ultimate goal of which is to improve the success of the business by increasing sales and, consequently, revenue and profitability. Yet, although the two processes are intrinsically linked and inter-reliant, as will be seen from this discussion, there are some unique differentials between them in terms of their role and purpose, which can best be explained by outlining the main activities pertaining to each process....