SMEs - The importance of offline marketing

Author: Paul | Subject: Marketing

SMEs - The importance of offline marketing image
Article Excerpt: Small businesses in the UK are still suffering from the lingering effects of the recent economic recession. For many, this has resulted in a reduction of revenue and a lack of sufficiency of capital to be able to develop a robust and effective marketing campaign for the future. To compensate for this problem, many SMEs are focusing their campaigns solely on social media and other Internet media channels. However, while this approach can have a positive effect on improving brand awareness, the diversity of the audience the message is being transmitted to means that it will not necessarily be targeted at the appropriate audience