Seven Step Marketing Process

Author: Anthony | Subject: Marketing

Seven Step Marketing Process image
Article excerpt: The aim and objective of any marketing plan is to create a successful brand image and identity that will encourage consumers to purchase its product or service offering. Equally important for marketing success is to achieve a result that leads to customer loyalty and retention.  In this respect, the marketing process can be considered to be a strategy that has specific goals and it is the extent to which this strategy is appropriate in the marketplace that will determine the achievability of its aims.