Is Television Advertising worth the cost?

Author: Anthony | Subject: TV Advertising

Article excerpt: Is television advertising worth the cost involved? The answer is yes as long as all other aspects of your promotional plan has been thoroughly researched and implemented. 1 - FLEXIBILITY Flexibility is perhaps the first aspect of television that is cost effective. In this respect there are three elements of good marketing that TV presents for the marketer, these being targeting, geographical coverage and timing.