How to attract customers for SMEs

Author: Paul | Subject: Marketing

How to attract customers for SMEs image
Article excerpt: In the majority of economies, the number of small business enterprises considerably outnumbers large and multinational corporations. Although many consumers prefer using these small businesses because of the more personal service they offer they can experience certain frustrations, which might make them reconsider and move to a larger more established business. The following is an overview of the issues that are likely to cause most frustration for customers, together with recommendation as to how the impact of these can be minimised....