How to attract customers for SMEs
Author: Paul | Subject: Marketing
Article excerpt: In the majority of economies, the number of
small business enterprises considerably outnumbers large and
multinational corporations. Although many consumers prefer
using these small businesses because of the more personal
service they offer they can experience certain frustrations,
which might make them reconsider and move to a larger more
established business. The following is an overview of the
issues that are likely to cause most frustration for
customers, together with recommendation as to how the impact
of these can be minimised....