Ethics in Marketing

Author: Anthony | Subject: Marketing & promotion

Ethics in Marketing image
Article excerpt: Ethics are a set of moral codes and obligations that are considered to be acceptable social norms of behaviour and should therefore apply to marketing activities in the same was as they do to other members of society. Recently, in response to increasing concerns about the behaviour of commercial organisations, the need for ethical conduct to be applied to all areas of business activities, including those related to marketing, has been reinforced by the introduction of corporate social responsibility (CSR) standards. This article provides a brief guide to key areas of marketing ethics, many of which have now been embodied within industry codes introduced by organisations such as the British Marketing Association.