Engaging and Attracting Customers to Brands and Products

Author: Anthony | Subject: Marketing & promotion

Engaging and Attracting Customers to Brands and Products image
Article excerpt: Attracting new customers and retaining the loyalty of an existing customer base is the core objective of all marketing strategies. However, in the modern world, with a plethora of marketing messages being  targeted at consumers on a daily basis, it is little wonder that there is a tendency for potential customers to ‘switch off’ or disengage from a large majority of the promotional messages they are subjected to. To avoid their brand being treated in this manner, it is essential that marketers develop strategies that will be effective in engaging customers.