Developing an Internet Marketing Strategy

Author: Paul | Subject: Marketing & promotion

Developing an Internet Marketing Strategy image
Article excerpt: Marketing on the Internet might seem fairly straightforward. There is no doubt that the Internet provides opportunities for marketing that far exceed those available in an offline environment. For example, the Internet marketing and promotional opportunities are not constrained by national borders. The audience reach and market size available for any promotional message transmitted through the Internet environment significantly exceeds those available through offline visual, audio and print media. Indeed, it is these factors have served to attract the attention of millions of marketeers worldwide.