Advertising Literature what is your Reader looking for

Author: Anthony | Subject: Advertising

Advertising Literature what is your Reader looking for image
Article excerpt: Does your advertising literature contain the message your target readership is looking for? £9 billion ($38 billion)! That is how much the UK advertising industry spent in 2005. This represents 1.57% of the UK gross domestic product, or over 300 ($600) for every man, woman and child in the country. But how much of this is wasted? The answer is at least 60%. Relate this directly to advertising literature and think of the cost saving by simply sending the literature straight to the recycling plant or, better still, not bothering to produce it in the first place. The reason for this waste is that many marketers do not know what the reader is looking for.