SME approach to IT usage

Level: Undergraduate | Grade: First | Approx. Word Count: 3,200

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‘Although the uptake of Internet technological and digital innovations by businesses has advanced at an accelerating rate during the course of the past three decades, in certain industry sectors, IT adoption by SMEs has lagged behind its larger competitors' 

Despite the increase in Internet IT developments and applications aimed at improving business performance and profitability, there remain businesses within certain industry sectors in the UK where the level of technology uptake and usage for business and marketing purposes still remains somewhat spasmodic. This is particularly seen to be the case in relation to smaller independent businesses in the retail hospitality sector. It is this issue that the current essay seeks to examine, focusing particularly on the Public House sector.