Understanding entrepreneurship

Level: Undergraduate | Grade: 2:1 | Approx. Word Count: 2,350

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Using Kwik-Fit Insurance Services (KFIS) as a case study, this essay explores how innovation and creativity formed the foundation for the implementation of a solution to an employee retention situation within the organisation, and how it impacted on a change of individual and organisational mindset

Increasingly, businesses are looking beyond the financial aspect of their business as the sole generator of success. Factors such as creativity and innovation, together with the mindset of the organisation are being seen as having equal, if not more importance. It is these factors, collectively embodied in entrepreneurship that can provide the foundation on which business change and future success can be built..