Change it is the one commonality that all businesses encounter on a regular bases, and therefore it is important for the firm to implement a robust and effective strategy to move the business from the present state to the new (changed) state. The selection or an internal or external change agent is therefore one of the most important decisions a firm's managers will make.
Focusing on the external change agent choice, this essay
examines the benefits and challenges to the adoption of this
approach, when compared with choosing an internal change
agent. The study identifies the main duties and
responsibilities of a business change agent and then
evaluates the extent to which the advantages of appointing
an external change agent is likely to improve the effective
outcome of the change process.