Exploring the value of external change agents

Level: Undergraduate | Grade: 2:1 | Approx. Word Count: 1,700

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Change it is the one commonality that all businesses encounter on a regular bases, and therefore it is important for the firm to implement a robust and effective strategy to move the business from the present state to the new (changed) state. The selection or an internal or external change agent is therefore one of the most important decisions a firm's managers will make. 

Focusing on the external change agent choice, this essay examines the benefits and challenges to the adoption of this approach, when compared with choosing an internal change agent. The study identifies the main duties and responsibilities of a business change agent and then evaluates the extent to which the advantages of appointing an external change agent is likely to improve the effective outcome of the change process.