Corporate culture and identify

Level: Undergraduate | Grade: 2.1 | Approx. Word Count: 1,900

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Overview

Theoretically, it has been suggested that the creation of a successful and sustainable corporate culture and identity is founded on the principles of effective communication (Beech 2000). The aim of the current essay is to examine the component parts of this communication theory, and to evaluate how they can contribute to the development of a unified corporate culture

The essence of the construction of a positive communication of corporate culture and identity within a business is to create a condition within the mind of the recipient where, even if they are confronted with an issue that challenges that identity, they will endeavour to rationalise it within the culture that they have become accustomed to (Schein 2010; Turco, 2016)