Reviewing a business proposal

Level: Undergraduate | Grade: 2.2 | Approx. Word Count: 1,800

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For any business considering expansion, especially where funding is required, it is important to prepare a robust business plan that identifies the strengths and addresses the weaknesses and requirements to ensure the new venture will make a positive contribution to continued growth and success.

This essay takes the form of a report by a consultancy firm who have been asked by clients who wish to expand their current business outlets, to review the content of a new business proposal, and to comment on areas of the proposal that require further detail included and improvements to the content. The weaknesses of the current proposal area explained, and recommendations for the appropriate form of funding presented to the client.